You are asked to propose a new typo/graphic identity for the museum that includes print, screen and environmental applications (inc. logo and signage), together with typographic guidelines that reinforce the value and power of design from the inside out.
From a very a young age we are taught the basics of design through the use of shapes and how only certain things fit a particular area.
To grasp a new audience to the museum the brand needs to appeal to basic human design thinking, bringing it back to shapes. This can be done in an abstract way, in a way which someone doesn’t need to think about it, but for it to come natural. Each shape or exhibition can be catered to an area of design, for example, graphic design or fashion.
I was designated a project for college in which I decided to create a magazine about what interests me – graphic design!
I started by researching vastly into graphical magazines for inspiration about what I could include. After the research stage was the plan/sketching stage in which I sketched out various layouts and logo designs upon deciding on a final one.
Next was the tricky part, creating content! I looked at what I enjoyed and what could of helped me when I was starting in the graphic world. I decided upon tips, articles, gadgets and I took upon myself to interview… myself!
Once that was out of the way, I got dirty in inDesign where I create the magazine & layout, taking special care to the file formats and bleed lines. An annoying point in the creation process was trying to piece everything together without pages being in the wrong order.
Read the magazine online now >>