Design Museum – New Identity


You are asked to propose a new typo/graphic identity for the museum that includes print, screen and environmental applications (inc. logo and signage), together with typographic guidelines that reinforce the value and power of design from the inside out.


From a very a young age we are taught the basics of design through the use of shapes and how only certain things fit a particular area.

To grasp a new audience to the museum the brand needs to appeal to basic human design thinking, bringing it back to shapes. This can be done in an abstract way, in a way which someone doesn’t need to think about it, but for it to come natural. Each shape or exhibition can be catered to an area of design, for example, graphic design or fashion.